STYR Labs is bringing together activity tracking and nutrition supplement recommendation via kits that deliver personalized nutrition solutions. The company, which provides a combination of wireless fitness devices and customized nutritional products, collects user data to create personalized multivitamins or protein blends specific to the user’s health and fitness goals and needs.
STYR Labs provides Bluetooth enabled devices capable of instantly supplying individual motion and body composition data to the app. However, if users prefer to use their own activity tracker or connected device, they are able to do so and can still receive personalized feedback and supplements through the app.
The patent-pending technology within the app collects an array of data, including motion patterns, behavioral inputs, environmental data, location information and nutritional preferences of each user to cross-reference lifestyle and activity traits. The app contains more than 250,000 scientific studies to provide a personalized approach to fitness through customized and validated nutritional recommendations.
“The health and fitness industry is exploding with innovative activity trackers and applications as consumers become more serious about improving their health. What consumers need most though is a way to optimize performance by converting fitness and nutritional data into actual health products that will impact their goals,” said Paul Mackay, COO, STYR Labs. “Consumers want meaningful and validated data they can easily digest and interpret in ways that are personally meaningful to them. We believe natural single-serve vitamins and protein blends that are personalized to you are what the body needs to fuel a healthy lifestyle change or improve athletic performance.”
Based on each user’s nutritional preferences and recommendations, STYR Labs will deliver single-serve liquid multivitamins or protein blends directly to the home.
