Nike, Adidas, Ray-Ban, Converse, and Under Armour ranked as the Top 5 clothing and accessories brands featured as product placements in films, according to a recent study from U.K.-based Merchant Marine.
Merchant Machine counted how often product placements occurred in 2,227 movies and 890 TV shows featured on productplacementblog.com, the product placement database, in July 2023. The payment processing firm calculated the number of placements every ten minutes of a movie’s or TV show’s run time and analyzed the figures for brands and products (e.g., Apple, iPhone) to see which had the most placements in film and TV history.
Nike led movie placement in the clothing and accessories category, with 912 product placements recorded in the study, followed in the Top 10 by Adidas, with 590 product placements; Ray-Ban, 273; Converse, 148; Under Armour, 137; New Balance, 123; JanSport, 112; Puma, 109; Lacoste, 104; and Vans, 99.
Exploring product placement in TV shows, Nike again led the clothing and accessories category with 3,038 product placements recorded, followed by Adidas, 1,057; Vans, 489; Converse, 379; Ralph Lauren, 373; Gucci, 351; Carhartt, 336; Ray-Ban, 323; New Balance, 302; and Lacoste, 265.
Merchant Machine’s analysis found that Apple is the largest player in product placement in movies and TV.
The Top 10 brands placed in movies in the study were Apple, 1,884; Coca-Cola, 1,026; Nike, 912; Sony, 870; Dell, 679; Adidas, 590; Budweiser, 448; Pepsi, 415; Miller, 375; and Samsung, 373. In TV shows, the Top 10 product placements recorded were Apple, with 5,771 product placements; Nike, 3,038; Dell, 1,513; Microsoft, 1,417; Coca-Cola, 1,112; Adidas, 1,057; Hewlettt-Packard (HP), 903; Sony, 682; Samsung, 664; and Miller, 610.
