Stride Rite, a division of Wolverine World Wide, Inc., named 360 Public Relations its U.S. agency of record. The agency will bring Stride Ride’s Built for Childhood brand platform to life for millennial moms and dads through an integrated campaign that includes influencer activation, media relations, and social media.
“360PR impressed us with their deep understanding of the millennial parent mindset and their ability to communicate the legacy and expertise of the Stride Rite brand in fresh ways,” said Gillian Meek, senior vice president, product & marketing, Stride Rite. “We have several exciting brand initiatives that 360 will be helping our team roll out over the next several months.”
Those initiatives include a focus on research and development to deliver the best shoes for first walkers with the Stride Rite Soft Motion collection, and the recent introduction of the Stride Rite Made2Play® Phibian, an innovative sneaker-sandal for summer developed with both parents and kids in mind.
“Stride Rite has an incredible pedigree in children’s footwear and an opportunity to appeal to a new generation of parents with all that Stride Rite shoes enable, from those very first steps to an array of childhood firsts,” commented 360PR chief executive officer, Laura Tomasetti. “We have also been impressed by Stride Rite’s commitment to organizations like Soles4Souls, making sure children in need are able to walk to school and play in proper footwear. That’s a story we look forward to telling, too.”