Stride Rite has partnered with Rosie Pope, the designer, author, and parenting guru. Pope will provide engaging content across various brand and social platforms to support Stride Rite’s focus of connecting with today’s millennial families.
“Rosie Pope is a designer, an author, a TV personality and parenting guru, but first and foremost, she is a mom. Rosie Pope is relatable and influential because, just like every mom, she has ‘been there and done that,’ so we are proud to team up with this real mom,” said Ira Hernowitz, president of Stride Rite.
To kick off the Stride Rite Rosie Pope partnership, StrideRite.com will feature a dedicated landing page for the exclusive Rosie Pope content including the video series, where Pope will share her expertise on mommy-must topics such as what to look for in kids’ shoes. The first video launched on the Rosie Pope landing page on June 2, 2015, with new videos launching in August and October 2015, and January 2016.
“I’m delighted to be partnering with Stride Rite, as the designers are real moms and dads designing shoes for their kids so they completely understand what gets a kid excited about wearing shoes, and they also understand what’s important to a parent,” said Rosie Pope.
In addition to the video content, Pope will share “Rosie’s Picks”, where she’ll review seasonal collections and curate her favorite looks, providing stylishly functional wardrobe suggestions. Pope’s signature “Mommy IQ” will also be featured, with parenting tips that embody her unique blend of education and cheeky, sometimes irreverent but always engaging, advice on parenthood.
“Stride Rite sees our partnership with Rosie Pope as the perfect way to reach a new audience of busy moms looking for engaging parenting information, but who appreciate the humor in the challenges of everyday parenting,” says Hernowitz. “Rosie perfectly embodies everything our brand stands for.”
