Street Surfing, LLC, the manufacturer of The Wave casterboards, Whiplash scooters and active lifestyle accessories, has acquired Blur Skateboards. Blur, an emerging brand founded last year by action sport industry veterans Scott Rickett, Bruce Lee, Sergio Sandoval, Marco Saiz and Steve Saiz, produces high-quality skateboards with edgy graphics for beginners and younger skaters. Detailed company information is available at www.streetsurfing.com.
“The acquisition of Blur is a natural evolution for the Street Surfing brand and our consumers,” said Mark Siegel, CEO of Street Surfing. “As riders expand from our casterboards, they can move on to Blur skateboards and stay in the family. Blur has a good product and competitive pricing which matches our longstanding company philosophy.”
Rickett spearheaded the Blur collaboration in 2010 with the goal of helping to propel the next generation of boards to a higher level by giving the beginners what the pros have; real boards that look awesome and provide a great ride. The Blur mantra is to target active lifestyle customers who want affordable and functional products with a west coast style.
“Street Surfing further builds the diversity of its portfolio with the addition of Blur Skateboards and the timing couldnt be better,” said Rickett. “There’s a generational shift taking place in the sport as older skaters are coming back and bringing their kids and families along with them. There’s also growing interest among girls creating a lot of opportunity for Blur.”
Street Surfing’s announcement of the Blur acquisition comes on the heels of the appointment of new CEO Mark Siegel and the forthcoming debut of the Wave Pro, the first-ever professional-style wooden board with dual-directional casters for forward and backward carving. Street Surfing will launch a California Skate Park Tour in July showcasing casterboards, skateboards, scooters, accessories and learn-to-ride clinics. Later this fall, the company’s revolutionary Wave 360 will be featured in “Fred The Movie 2”, the sequel to the popular “Fred The Movie”.
