Streamlight, Inc. promoted Eric Pike to director of e-commerce and digital shelf architecture, Kevin Burger to director of automotive and hardware and Geoff Evans to sales director, Canada.
Pike, formerly the director of automotive and hardware, now directs e-commerce strategy, ensuring a consistent shopping experience across all company digital platforms. He is also responsible for Streamlight’s third-party reseller program, onboarding and managing qualified partners, and overseeing its data governance and standardization protocols.
Pike joined Streamlight in 2003 as national accounts manager and was promoted to director of Automotive/DIY. Over the last 18 years, he also managed the company’s Amazon sales presence and strengthened the company’s digital brand, user experience, and digital growth.
Pike received a BS in Business Management from North Adams College.
Burger joined Streamlight in 2008 as a national sales manager in the company’s Automotive/DIY division. He has been key in building and managing automotive accounts and partnerships and has worked on various cross-divisional marketing activities for the Sporting Goods and Federal/Military markets. Burger received his BS in General Studies with a minor in Psychology and Criminal Justice from Kent State University.
As Canada’s sales director, Evans is responsible for developing and managing sales and distribution tactics and initiatives for Streamlight’s Industrial/MRO, Fire/Emergency Response, Law Enforcement, Sporting Goods, Automotive, DIY and Federal/Military markets. He works closely with the company’s Canadian manufacturer’s representative agencies to maximize sales and performance. He continues to manage Streamlight’s relationship with distributor W.W. Grainger’s operations in the U.S.
Evans joined Streamlight in 2007 as regional sales manager for the Midwest and was promoted to national accounts manager/Fire Market specialist in 2016 and as Canadian market manager in 2019. He received a Bachelor’s degree in Business Administration from Central Michigan University and his Certified Professional Sales certification from the Institute for Professional Advancement in Chicago, IL.
“I am extremely pleased to announce these much-deserved sales promotions,” said Michael F. Dineen, chief revenue officer at Streamlight, Inc. “I’ve had the opportunity to work with all three of these sales professionals. Their enthusiasm for the Streamlight brand, extensive product knowledge and customer service acumen have played key roles in promoting business development within their markets. I have every confidence that they will continue to bring their sales expertise and professionalism to their new roles.”
Images courtesy Streamlight, Inc.
