Strava, the activity tracking app, hired Christine Park as chief financial officer, and Yandong Liu as chief technology officer.

“Strava is already considered the best app for runners and cyclists, and we are focused on building tools for our community to stay motivated and support each other in pursuit of their goals. Christine’s background in venture and with high-growth startups, coupled with her consumer tech and e-commerce operating experience, give her a strong perspective to help us prioritize the investments in our product and company. And Yandong’s experience with machine learning will help make Strava even more personalized, with recommendations for the next route to ride or running club to join,” says James Quarles, Strava CEO.

Park is a Bay Area native with over 15 years of experience in both investing and operating businesses in e-commerce, consumer technology and media. Prior to joining Strava, Park was chief operating officer at Goodwater Capital and COO and CFO at Chloe + Isabel in New York City. She is a former competitive swimmer who believes in the power of community to motivate athletes, develop discipline and achieve greater health and wellness. Park graduated with a B.S. in Business Administration from the Haas School of Business at UC Berkeley, and earned an MBA from the Stanford Graduate School of Business.

Prior to Strava, Liu was VP engineering at NetEase, a leading technology company in Beijing, China where he worked with teams to leverage the latest machine learning technologies to deliver personalized news reading experiences. Before that he spent three years at Uber leading the development of its machine learning platform. Liu holds a B.S. from Shandong University in China and an M.S. from Emory University in computer science, and was studying towards a Ph.D at Carnegie Mellon University before devoting himself to his professional career in 2011.