Strava hired Anita Patwardhan Butler as its first chief design officer overseeing all design and innovation, including brand and marketing design, product design, research, and content design.
With more than 15 years of experience, Butler, most recently, was the vice president of product design at Twitter, leading design for the company’s consumer experience. Before that, Butler was head of design for Facebook Stories Experience and held several senior design roles at Ancestry, Sephora, Walmart, and Hotwire.
“To foster Strava’s global growth, it is imperative that we approach every facet of our product with disciplined focus. Anita’s successful experience leading and scaling design teams at large global brands makes her an invaluable asset to Strava as we build Strava into the best-in-class experience for active people everywhere,” said Strava CEO and Co-Founder Michael Horvath.
Butler will serve as part of Strava’s executive team and report to Horvath, who recently announced he is leading the search for his successor together with members of Strava’s board of directors.
Strava recently named board appointments including Tara Comonte, TMRW Life Sciences; Diahann Billings-Burford, RISE; Gustav Gyllenhammar, Spotify; and Jerrell Jimmerson, Disney.
