Strava has appointed Daniel Li as general counsel. In this role, he will lead the legal team, manage the platform’s data protection practices and oversee mergers and acquisition activities.

Li brings a wealth of legal experience, including two initial public offerings (IPOs). Before joining Strava, Li served as general counsel for Allbirds, overseeing the company’s IPO, expansion into four continents and overall legal strategy. Before Allbirds, Li held legal roles at tech organizations, including Facebook, where he was the company’s first product counsel, and data.ai, serving as general counsel.

“As Strava accelerates, it cannot be understated how Daniel’s in-depth expertise of privacy, product and AI will protect our community and push our pace of product innovation,” said Michael Martin, CEO of Strava. “His experience serving as general counsel and advising on strategic transactions for such notable brands is advantageous for us to accelerate growth and expand Strava product offerings while strengthening the value we offer to athletes.”

Li earned his law degree from the University of Virginia School of Law and his Bachelor of Science in Computer Science from the University of Illinois Urbana-Champaign.

Li joins Strava as its platform “accelerates its product velocity.” Since the spring, Strava has hired Matt Salazar as chief product officer, Rob Terrell as chief technology officer and launched site features, including Dark Mode and Family Plan.

Images courtesy Strava