Strava hired Zipporah Allen as its chief marketing officer responsible for overseeing all marketing and communications for the company.
Allen previously worked as chief digital officer at Taco Bell, responsible for the customer experience via its digital products. Before that, Allen was CMO for Pizza Hut U.S., based in Dallas, TX.
“Zip’s experience leading marketing organizations at culture-driven global brands, paired with her passion for creating magnetic digital experiences make her an invaluable addition to the Strava leadership team. Her expertise is an important asset to the company as we embark on the next era of growth to serve more athletes globally,” said Michael Horvath, Strava CEO.
“Strava’s vibrant community and the company’s deep sense of purpose make the product relevant for athletes everywhere. It’s an honor to join the organization at this important moment of growth to shape the brand and athlete experience around the world,” said Allen.
