Strava announced the board appointment of Jerrell Jimerson, executive vice president, Disney Streaming.
Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group.
Jimerson brings operational experience to Strava’s board of directors, having led the vision, strategy and execution for the product management organization behind the launch of Disney+ in 2019 and, most recently, the launch of Star+ in Latin America.
Founded in 2009 by Michael Horvath and Mark Gainey, the company said it has hired over 100 new employees year-to-date and is ensuring its board is structured with skilled and strategic business leaders that will continue to increase the value of its service to athletes while accelerating the growth of Strava’s global community.
“Jerrell is a proven and enthusiastic leader and operator with a record of scaling valuable subscription services for global audiences. His experience growing businesses through world-class customer acquisition, engagement and retention will help Strava continue to expand and accelerate the ways we delight athletes and achieve our mission,” said Horvath, Strava CEO.
“I am impressed by Strava’s dedication to its subscribers and with co-founders Mark Gainey and Michael Horvath’s vision for the future of the company, community and the world of sport. At my core, I still love to obsess over products and am thrilled to join Strava’s board of directors and contribute to the evolution of the leading subscription service for athletes,” said Jimerson.
