StockX reported strong results over the four-day Cyber Weekend, setting a new single-day trade record and averaging more than one trade every second on Black Friday.
Brands receiving attention from buyers included Jordan, The North Face, Ugg, New Balance, and Fear of God.
StockX said nearly 10 million visitors came to its website and app over the shopping weekend.
“Our Cyber Weekend results underscore the fact that even when consumers face difficult economic environments, their desire to secure that coveted product endures_whether they’re shopping for a recent sneaker or apparel drop, giftable electronics, or the latest collectible,” said Scott Cutler, StockX CEO. “Our customers count on us for access to the most in-demand products at a fair market price, all of which are subject to a rigorous verification process. And we’re able to deliver because we have a network of hundreds of thousands of sellers that stretches around the world.”
Top-selling products included items impacted by supply chain disruptions, including the 2020 PlayStation 5, which remained the top-selling electronics product for the third consecutive year.
Multiple products from Ugg ranked among the weekend’s top-sellers, including popular styles like the Ugg Tazz Slipper Chestnut (W) and the Ugg Classic Ultra Mini Chestnut (W).
In the apparel space, hoodies from Fear of God’s Essentials line and The North Face 1996 Retro Nuptse 700 remained popular.
The Panda Dunk, one of the best-selling sneakers of all time on the StockX platform, was the top-traded product throughout the weekend, with women’s and grade school sizes also ranking among the top sellers.
Releases from Jordan Brand’s holiday lineup also performed well, led by the Jordan 1 Chicago Lost and Found. A retro of the original Jordan 1 Chicago colorway, the Jordan 1 Chicago Lost and Found ranked among the top five best-sellers daily.
New Balance landed among the top five best-selling brands on Black Friday, fueled by demand for the 550 silhouette.
Outside of sneakers, Salehe Bembury’s Crocs Pollex Clog in the Sasquatch colorway, released earlier this month, consistently ranked among the top products. In the last 12 months, StockX customers have spent more than $3 million on Salehe Bembury’s Crocs.
The top-traded products in each category during Cyber Weekend on StockX were:
Photo and chart courtesy StockX
