The latest trend report from culture marketplace StockX—Big Facts: Brands Making Moves—identifies the fastest-growing brands across the sneakers, shoes, apparel, accessories, and collectibles categories based on its data and analysis.
Twenty-five brands ranked in StockX’s latest report, which reviewed global trade data from January through July 2023 to the comparable period in 2022. From burgeoning brands like Represent and Denim Tears to mainstay labels, including Ugg, Birkenstock and Stüssy, the data offer a view into the names that made the most significant gains on the secondary market this year.
“As a global marketplace rooted in data, we have a unique perspective on the trends, designers and moments that are making an impact on the current culture consumer,” said StockX CEO Scott Cutler. “Success on the secondary market can be a barometer for consumer demand, and this report proves that despite a more difficult retail environment, brands are still breaking through and demonstrating growth. We expect the brands on this list to perform well in the coming months and through the Q4 holiday season.”
On, Salomon, and Asics surged in popularity, according to StockX’s data, a sign that running shoes established their position in the mainstream sneaker culture, with On (+15,357 percent), Salomon (+202 percent) and Asics (+72 percent) among the fastest-growing brands on StockX in the 2023 seven-month year-to-date period through July, compared to the YTD period last year.
The StockX report states, “These brands, which were once reserved for the open road, are tapping cultural collaborators to encourage consumers to embrace running silhouettes for everyday wear.” SGB Media would add that some brands found their home on the trail rather than the road. For example, the report from StockX highlighted brand collaborations such as On recently teaming up with Kith and Loewe, while Salomon dropped collections with Sandy Liang and JJJJound. Asics, which reportedly saw more trades in July 2023 than any other month in StockX history, counts JJJJound, Brain Dead and Kith among its partners.
New Balance is reportedly on pace for record trades in 2023. Narrowly missing the Top 5, New Balance (#6) is the only sneaker brand that ranked among the Top 10 fastest-growing and the Top 10 best-selling sneaker brands on StockX. The continued success of the 550, 2002R and 9060 silhouettes helped the Boston-based footwear company see tens of thousands more trades in 2023 compared to 2022.
Ugg, Birkenstock and Crocs slip-ons remain in rotation at StockX, with Ugg (#1) and Birkenstock (#2)experiencing “impressive triple-digit growth in 2023,” growing 836 percent and 492 percent, respectively, according to StockX data. Birkenstock trades were said to be boosted by a Fear of God collaboration and outsized demand for the brand’s classic Boston mule. Ugg reportedly saw sales of its Tasman and Tazz slippers surge, and Crocs (#5) was said to make the list, thanks, in part, to collaborative releases with Salehe Bembury, SZA and others.
On the apparel side, British streetwear staple Represent, launched in 2011, is the fastest-growing apparel brand on StockX, with 300-plus percent growth, according to its data. Sp5der and Denim Tears, both founded in 2019, hold the #2 and #3 spots, respectively, on StockX, with 224 percent and 181 percent growth. Streetwear pioneer Stüssy rounds out the Top 5 with 141 percent trade growth on StockX year-over-year.
In the accessories category, hero products are reportedly fueling growth for Oakley and Marc Jacobs. Oakley, listed at #1, posted a 315 percent in trading, largely thanks to renewed interest in wraparound and performance sunglasses, according to the StockX analysis. Marc Jacobs (#4) raked in nearly 200 percent growth year-over-year “thanks to sustained interest in the brand’s viral tote bag.” Though the brand did not rank Top 5 in Accessories, French luxury fashion house Goyard saw trades tick up 20 percent in 2023.
The Collectibles market also got a boost from collaborations as Cactus Plant Flea Market (#1) trades jumped 550 percent on StockX thanks to the success of its McDonald’s meal box toy figures. Tiffany & Co (#2) saw growth surge by more than 400 percent after dropping sterling silver keepsakes, including a shoe horn, whistle and shoelace dubraes, as a part of its Air Force 1 collaboration in March 2023.
To read the StockX report, go here.
Photo courtesy Salomon x Sandy Liang
