StockX has released its 2025 first-half Big Facts data report, titled “Big Facts: Brands Making Moves,” again highlighting the fastest-growing brands across sneakers, collectibles, shoes, apparel, and accessories on the resale online platform.

“Drawing on StockX’s global sales data from the first half of 2025 compared to the same period in 2024, the report reveals which brands are gaining momentum and market share among today’s culture-driven consumers,” the company said in the report release. “Notable takeaways include the continued dominance of performance styles in the sneaker space, a surge in interest in trading cards and Pop Mart’s Labubu collectibles, the enduring appeal of Murakami, and an increased focus on jerseys within the apparel space.”

StockX CEO Greg Schwartz said this year’s H1 report highlights how both established and new brands are winning over consumers and achieving success on the StockX platform.

“From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now. I’m excited by the growth we’re tracking and the number of consumers who continue to turn to StockX to make these purchases. Their passion fuels everything we do,” he shared.

Sneakers Category
Asics maintained its No. 1 spot in the sneakers category, while Salomon returned to growth. Asics (+71 percent) is the fastest-growing sneaker brand on StockX for the second consecutive year, and the Gel-1130 model remains the top-selling silhouette, serving as a key growth driver, along with the Gel-NYC.

“A smaller boost came from the GT-2160, a silhouette that several big names put their mark on recently, including JJJJound, Kiko Kostadinov, and Kith,” StockX noted.

Turning to other brands, Salomon, meanwhile, enjoyed a comeback this year,” the report said. The brand returned to the list in the No. 3 spot, posting 53 percent growth in 2025 after a down year on the platform in 2024.

“A resurgence in the brand’s most popular silhouette — the XT-6 — helped, as did the XT-Whisper, which was reimagined through several new colorways as well as collaborations with Sandy Liang and Kith,” the report noted. “The momentum of the XT-Whisper is promising for Salomon, as so much of the brand’s growth has historically relied on the XT-6.”

“The On brand may be further proof that the running aesthetic isn’t dead,” StockX said in its report. The Switzerland-based athletic footwear and apparel maker was the No. 5 fastest-growing sneaker brand on StockX (+15 percent) in the first half, despite the brand’s playbook not including many of the hype sneaker collaborations that typically drive secondary market growth,” according to the report’s analysis.

The Anta brand, the majority owner of Amer Sports, which is the parent of Salomon, Wilson Sports and Arc’teryx, ranked No. 4 with a 51 percent surge in sales during the first half of 2025, building on its explosive 1,901 percent growth in 2024. Kyrie Irving’s signature shoe line reportedly continues to fuel demand on StockX.

StockX’s latest midyear report highlights the fastest-growing brands across sneakers, collectibles, shoes, apparel, and accessories in 2025.

Shoes
Clarks (No. 2) and Bravest Studios (No. 5) are reportedly winning in the shoes category on StockX.

“As more consumers look to add non-sneaker options into their closets, brands like Clarks and Bravest Studios are seeing growth on the secondary market,” the report noted. “Clarks closed 2024 with 13 percent growth over 2023, and has built on that with 58 percent growth in the first half of 2025 over the same period in 2024. The brand has had a slew of new collaborations over the last year, tapping the likes of Supreme, Martine Rose, and even Oasis frontman Liam Gallagher, but its most successful 2025 release thus far is a collaboration with Human Made.”

Meanwhile, Bravest Studios made its first appearance on StockX’s list of fastest-growing shoe brands this year, debuting at No. 5 with a 32 percent year-over-year sales growth.

“With products like a bright green foot clog and fuzzy orange bear claw mule, the brand is contributing to a wave of maximalist footwear. The popularity of Bravest’s playful footwear is also part of a disintegration of hypebeast monoculture — shoppers want to support more diverse, smaller brands,” the company wrote in its H1 report.

Collectibles Category
Pop Mart’s Labubu products set records for the Collectibles category on StockX. Pop Mart is the No. 1 best-selling Collectibles brand on StockX, a position it has held since October 2024, thanks to the viral success of its Labubu character. And it apparently has not peaked, as StockX reported seeing more than twice as many sales in June 2025 as it did in January of this year, and Pop Mart set another new sales record in July.

StockX also saw 2.4 million searches for “Labubu” in the first six months of the year, making it one of the Top 10 most popular search terms during that time.

“The beginning of the Labubu craze coincided with the rise of bag charms, but it’s also tied to a growing emphasis on blind box products,” the report said. “The blind box model, which offers an element of surprise and discovery for buyers, is a tool that could be implemented in other categories as brands seek to refresh their drop models.”

The most popular Labubu blind box sets on StockX in the 2025 first half were reported as the Pop Mart Labubu The Monsters Exciting Macaron Vinyl Face Sealed Case (6 Blind Boxes) and Pop Mart Labubu The Monsters Have a Seat Vinyl Plush Sealed Case (6 Blind Boxes), while the Pop Mart Labubu The Monsters Exciting Macaron Lychee Berry Vinyl Plush Pendant and Pop Mart Labubu The Monsters I Found You Vinyl Doll topped the list for single products.

Trading Cards are reportedly surging on the StockX platform, with Pokémon and Topps, owned by Fanatics, seeing sales increase by 367 percent and 208 percent, respectively. Both sports cards and trading card games (TCGs) have reportedly benefited from strong release calendars in 2025, with many hot products selling out quickly at retail stores and hobby shops, which has stirred even more interest and higher prices on StockX.

“The trading card market as a whole has seen strong price appreciation for many key single cards, which in turn is driving even more demand for sealed boxes, as consumers purchase sealed boxes in hopes of pulling a high-value card,” StockX explained. “The best-selling products for each brand in the first half of the year were the Pokémon Scarlet & Violet 151 Blooming Waters Premium Collection Box and the 2025 Topps MLB World Tour Tokyo Series Takashi Murakami Hobby Box.”

Accessories Category
Murakami collaborations drove New Era and Louis Vuitton to triple-digit growth in the Accessories category on StockX in the first half.

New Era (No. 3) sales jumped 274 percent year-over-year, reportedly driven largely by the brand’s collaboration with Takashi Murakami.

“The famed Japanese artist brought his playful touch to classic baseball caps for the 2025 MLB Tokyo Series game between the Los Angeles Dodgers and Chicago Cubs,” the report noted.

“Murakami also had a hand in landing Louis Vuitton the No. 5 spot on the list with 133 percent growth year-over-year. In celebration of their iconic 2003 partnership, Louis Vuitton unveiled a highly anticipated three-part re-edition collection, reviving beloved motifs such as the cherry blossom, signature cherries, and multicolor monogram. Pieces from the collection sold out almost instantly and have performed extremely well on the secondary market, with resale prices continuing to climb month-over-month on StockX.”

Top sellers included the Louis Vuitton x Takashi Murakami Card Holder White Multicolored and the Louis Vuitton x Takashi Murakami Passport Cover White Multicolored. Meanwhile, pieces like the Louis Vuitton x Takashi Murakami Speedy Soft 30 Black Multicolored and the Louis Vuitton x Takashi Murakami Cherry Blossom Alma BB Pink have achieved some of the most impressive resale prices.

Apparel Category
StockX noted that an ongoing obsession with jerseys helped Cactus Plant Flea Market clinch the No. 1 spot in the Apparel category and powered Mitchell & Ness to 40 percent year-over-year growth.

“Traditional sports jerseys and jersey-inspired designs continue to perform well on the secondary market, with brands like Cactus Plant Flea Market (CPFM) and Mitchell & Ness reaping the benefits,” the report said. “CPFM saw sales jump more than 300 percent year-over-year, thanks largely to the success of its SS25 collaboration with Nike that included sport-inspired pieces like a crochet hockey jersey and a velvet soccer jersey.”

The 40 percent sales increase from Mitchell & Ness, which is owned by Fanatics and an ownership group comprised of athletes and influencers, reportedly came on top of a 200 percent year-over-year sales spike it saw in 2024.

“The brand’s top movers in the first six months of 2025 were Michael Jordan and Derrick Rose Chicago Bulls jerseys,” StockX reported. “Derrick Rose announced his retirement in September of last year, which may have sparked the 600 percent year-over-year sales growth in his jersey specifically.”

StockX said the FC Barcelona x Travis Scott Jersey, released earlier this year to much fanfare, is “also worth mentioning.” It boasts an average resale price of $910, the highest of any jersey on StockX.

Image courtesy StockX (FC Barcelona x Travis Scott Jersey)/Infographic courtesy StockX