Stöckli USA hired Justin Heanue as its new national sales manager for the U.S. market. The company said in a release that Heanue brings “a wealth of experience and a deep understanding of the ski industry, making him an invaluable addition to the Stöckli team.”

Heanue has held key roles in various companies, including national sales manager for Blizzard/Tecnica, driving sales and brand growth. He also worked at retail for the Pedigree Ski Shop and The Ski Bum before moving on to work as a tech rep for Nordica and a sales associate for Sidas, Level Gloves, le bent, Nordica, and POC.

“We are thrilled to welcome Justin to Stöckli USA as our national sales manager for the U.S.”, said George Couperthwait, president, Stöckli USA. “His extensive experience and deep-rooted passion for the ski industry align perfectly with our company’s values and goals. We believe that Justin’s leadership will be instrumental in taking our brand to new heights.”

“I am honored to be part of the Stöckli team, a brand known for its commitment to quality, innovation and excellence. I look forward to working with the talented team here and contributing to our continued success,” said Heanue.

The company has also hired Max Wingard as its new North American race and promotions manager. Wingard’s  roots in the industry reportedly “run deep,” growing up “ingrained in the world of skiing, with both of his parents serving as long-time industry sales representatives.”

The company said Wingard brings to the table a “rich history in ski racing, starting at Palisades Tahoe during his junior career and later at Colby Sawyer College as an alpine skier and baseball player.” Before joining Stöckli, Wingard worked as a regional promotional assistant for Marker/Dalbello/Völkl, for the intermountain region.

Wingard’s move to Stöckli brings him to Vermont where he will focus on expanding and enhancing the company’s race program, building on the successes of World Cup two-time overall champ, Marco Odermatt and U.S. National SL Champ, Lila Lapanja.

“Max has already played a vital role in fostering the growth of our race community through his work last winter and at Mount Hood this summer,” noted Couperthwait. “His boundless enthusiasm and deep passion for both the brand and the sport are truly commendable.”