Stio, the mountain lifestyle brand, headquartered in Jackson Hole, WY, reported it will open its first California storefront in South Lake Tahoe, in Spring 2023.

This is the company’s second store opening slated for 2023 and its ninth brick & mortar site.

Near Heavenly Ski Resort, Stio’s Mountain Studio will open in Spring 2023 at 4101 Lake Tahoe Blvd., Suite 300, in the Zalanta Resort at The Village.

“What attracted us to our South Lake Tahoe Mountain Studio is its location. You can access the lake, incredible singletrack trails, resort, and backcountry skiing just minutes from our storefront,” said Megan Odom, director of retail. “We are also excited to join the strong community of local businesses and outdoor enthusiasts in the area. South Lake Tahoe has a large population of year-round residents in addition to being an inspiring tourist destination, and we look forward to connecting with the community and partnering with local organizations in the area.”

The most recent installment of the company’s national expansion includes a storefront in Boston’s Seaport District. Scheduled to open on January 6, the store is Stio’s second East Coast location.

Photo courtesy Stio