Stio, the mountain lifestyle brand headquartered in Jackson Hole, WY, announced new leadership roles for the brand. These include Jenny Wampler, who was recently appointed as Stio’s vice president of technology.

Wampler joins the company with technical knowledge in functional ERP and integration experience. Throughout her career, she has consulted with corporations and start-ups including Amazon, Taulia, Earnd, and Greensill on project management, business process improvement, software implementation, and sales. In her role with Stio, Wampler will ensure the smooth function and expansion of its systems landscape to support its sustainable business growth.

Sarah Niklas was hired as the brand’s communications and public relations manager. Niklas joins Stio with nearly a decade of experience in public relations for the outdoor industry and brings to the brand a network of media relationships in the outdoor, fitness, style, and travel categories. In this position, she will develop Stio’s PR strategy while sharing the brand’s key styles and latest seasonal initiatives with outside media channels.