U.S. Ski & Snowboard expanded its partnership with Stifel Financial Corp. to become the official team naming partner of all ski teams under the U.S. Ski & Snowboard brand. In addition to being the title sponsor of the Stifel U.S. Alpine Ski Team, established in October 2022, the global wealth management and investment banking firm is now the title sponsor of the Stifel U.S. Cross Country Ski Team, Stifel U.S. Freestyle Ski Team and Stifel U.S. Freeski Team.

The naming rights of the Stifel U.S. Ski Team are effective immediately until April 2026. Stifel will also become an associate sponsor of the freeski and snowboard Toyota U.S. Grand Prix at Mammoth and Copper, the cross-country Loppet Cup in Minneapolis, the Intermountain Freestyle International at Deer Valley and an additional moguls FIS Freestyle World Cup. Each of the events will fall under the banner of the “Stifel U.S. Ski Series.”

“We’re thrilled to expand our partnership with Stifel across all of our ski teams,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel has been a fantastic partner of the Stifel U.S. Alpine Ski Team this season, providing opportunities from the developmental level to the World Cup level. As we move forward, Stifel will continue to support the alpine team, and now will also support the freestyle, freeski and cross country teams. Partnerships of this level are crucial to the overall success of our programs and initiatives. We look forward to shaping the future of our ski sports with Stifel on our side.”

The freestyle, cross country and freeski programs will receive more fiscal support, increasing each team’s budget towards all aspects of the sport, including events, waxing, coaching support and travel.

“This partnership is very important to us, as we see a lot of parallels between our two organizations. As a firm where ‘success meets success,’ Stifel prides itself on hiring top talent, investing in and developing that talent, and then promoting that talent from within. In many regards, U.S. Ski & Snowboard takes a similar approach to build its roster of world-class athletes, and we couldn’t be more pleased to further align our brand with theirs,” said Stifel Chairman and CEO Ronald J. Kruszewski.