Steve Madden appointed Amelia Newton Varela as president, and Karla Frieders to the newly created position of chief merchandising officer.
Newton Varela has more than 17 years of experience with Steve Madden in various roles, most recently as EVP of Wholesale. Frieders has more than 16 years of experience with Steve Madden in various roles, most recently as EVP of product development.
Edward Rosenfeld, chairman and chief executive officer, commented, “Amelia and Karla are both highly talented executives who have been instrumental to the success and growth of our Company. Under Amelia’s leadership, our wholesale business has grown exponentially over the last decade, as we have expanded into new brands, new product categories and new distribution channels. We look forward to her further contributions as she broadens her role in the organization. Karla has proven herself to have a deep understanding of product and trends, and we are confident she will be highly successful in her role as Chief Merchandising Officer. We are pleased to recognize the many contributions Amelia and Karla have made to the Company with these promotions and to further strengthen the executive team at Steve Madden.”
Steve Madden, founder and creative and design chief, added, “Amelia and Karla started with the Company when they were just out of school Amelia in customer service and Karla in the stores. Over the years, I’ve been proud to watch them develop into seasoned executives and outstanding leaders that are imbued with the Steve Madden ethos. I know they will be great in their new roles.”
