Sterling Rope Company, Inc. has hired of Mattison Crowe as director of marketing. Mattison will work closely with sales and product development to create and execute the company’s long term marketing strategy within their key lines of business.
“We are absolutely thrilled to have Mattison join our team,” said Carolyn Brodsky, president of Sterling Rope. “He brings the right mix of talent and discipline to the role, which will help Sterling be more aggressive with our goals to position us as the worldwide leader in life-safety products.”
Mattison has more than a decade of experience working in the outdoor and sports industries. Before joining Sterling, he was brand manager for Craft Performance Apparel, overseeing their baselayer, cycling, nordic, running, and triathlon categories in North America. Prior to that, he served as marketing manager at Seven Cycles, the largest all-custom bicycle manufacturer in the world. He earned his MBA and BA from Cornell University.
Mattison has more than a decade of experience working in the outdoor and sports industries. Before joining Sterling, he was brand manager for Craft Performance Apparel, overseeing their baselayer, cycling, nordic, running, and triathlon categories in North America. Prior to that, he served as marketing manager at Seven Cycles, the largest all-custom bicycle manufacturer in the world. He earned his MBA and BA from Cornell University.
