Pentland Brands plc, parent company of Ellesse International, has appointed Maria Stefan as President of Ellesse, USA. Maria will be responsible for the re-launch of the brand in the United States as a premium Italian sportswear label built on the heritage of ski and tennis apparel, footwear and accessories.
“We are excited Maria Stefan will join the Ellesse senior management team,” said Andrew Leslie, President of Ellesse International. “We believe Ellesse's growth as a global brand is dependent on a strong presence in the US market.”
Andy Rubin, CEO of Pentland said, “We believe Maria's experience, industry relationships and marketing savvy will create a new direction and future for Ellesse in the US”.
“I am delighted to join the Pentland family of brands”, said Stefan. “The relaunch of Ellesse in the US shows a commitment from Pentland to bring back the brand's sensuality and seriously address the need for lifestyle product in-store, inspired by sport but with a fashion-forward personality that has distinctive appeal to both men and women.”
Maria Stefan was previously Executive Director and Vice President of Global Business Development of SGMA International, owner of The Super Show and the leading US trade association for sports apparel, athletic footwear and sports and fitness equipment manufacturers, marketers and retailers.