Starter has partnered with G-III Apparel Group to revive the classic satin jacket – one of the most iconic team apparel items in the history of sports licensing. The partnership brings G-III Sports President/Founder and former NFL pro
Carl Banks full circle with his relationship to the brand. When Carl
Banks was playing in the NFL (New York Giants, 1984-1992), Starter’s CEO
at the time, David Beckerman, took Banks under his wing and introduced
him to the apparel industry.
Banks is helping to breathe life back into the beloved Starter brand and will unveil the new NFL line to retailers and press days before Super Bowl XLVII in New Orleans, LA at the Starter Parlor (321 Chartres Street). The consumer launch will take place fall 2013 for back to school season.
“With a history dating back to the 70’s, the convergence of sports, fashion and entertainment was created and defined by Starter, which paved the way for many brands to follow suit,” says Banks. “The Starter jacket was a beacon of 80’s and 90’s fashion and we cant wait to bring it back with contemporary styling and a modern athletic fit.”
