Stanley said in a test last fall of its Thermalware Retail Support Program (RSP) resulted in an average 35 percent sales increase on items featured. Based off this test, the Stanley brand plans to offer it to select retailers nationwide as part of their 2013 fall purchases.
The program is designed to provide retailers merchandising solutions to drive sell-through and to help better organize their products as a Thermalware category. Stanley introduced the term Thermalware at Outdoor Retailer Winter Market 2012 to define a category including food and beverage gear, such as vacuum bottles, mugs, nesting systems, and food jars it sees as untapped .
The Stanley Thermalware Retail Support Program helps both consumers and retailers by providing clear communication and organization on shelf. Retailers receive help in establishing a Thermalware section in their store which leads to better sell-thru and profitability while consumers are able to locate and compare these items in one area which allows them to identify the product most suitable for their needs. Ultimately its a win-win for everyone, explains Neil Burch, Vice President of the Outdoor Division for the Stanley brand.
The test program this past fall was conducted over a six-week period in which the Stanley brand representatives worked closely with participating retailers providing new merchandising tools and point-of-purchase materials. Retailers were encouraged to share feedback and input on the direction of the next generation of the program. The overall results of this test exceeded expectations, with only positive feedback and results from both sales representatives and participating retailers.
Retailers interested in the Thermalware Retail Support Program can contact the Stanley brand for additional information. Stanley, a brand of PMI, will be exhibiting at the upcoming Winter Market Outdoor Retailer Show, booth # 21001, January 23-26, 2013.
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the Stanley brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life.
Stanley is a unit of PMI. Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMIs two most recognizable brands, Stanley and Aladdin, are both nearly 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.