Stage Stores, Inc. reported that its total sales for the four week May period ended May 28, 2011 increased 1.1 percent to $117 million from $116 million in the prior year four week period ended May 29, 2010. Comparable store sales for the month were flat.


With regard to families of business, accessories, childrens, cosmetics, footwear, home & gifts, juniors, petites and plus sizes achieved comparable store sales increases during May. Geographically, the Midwest, Southeast and Southwest regions had comparable store sales gains during the month. 































































SALES SUMMARY
   

Comparable Store Sales

Total Sales

 

% Increase (Decrease)

($ in Millions)

Fiscal Period

2011
 
2010

2011
 
2010
1st Quarter 0.2 (0.6) 347 340
May 0.0 (2.9) 117 116
Year-To-Date (4 Mos) 0.1 (1.2) 464 456



Andy Hall, President and Chief Executive Officer, commented, We had a positive start to the month with a strong Mothers Day event followed by a strong second week anchored with a One Day Sale. Our events in the back half of the month were not promotional enough to sustain the first half momentum. We remain confident with our second quarter comparable store sales guidance of 1.0% to 3.0%.


Store Activity


The company reopened its fire-damaged store in Keokuk, IA, during May. The company also rebranded twenty-five non-Goodys stores with the Goodys name during the month.