Stage Stores, Inc. total sales for the four week period ended July 30, 2011 increased 2.2% to $102 million from $100 million in the prior year four week period ended July 31, 2010.


Comparable store sales for the same period increased 0.8%.

Merchandise categories which achieved comparable store sales increases during July were childrens, cosmetics, footwear, home & gifts, juniors and swimwear. Geographically, the Midwest, Southeast and Southwest regions had comparable store sales gains during the month.


For the second quarter, the company reported that total sales increased 2.3% to $353 million from $345 million last year. Comparable store sales for the quarter increased 0.9%. 












































































































SALES SUMMARY
                 
       

 

Comparable Store Sales

Total Sales

 

% Increase (Decrease)

($ in Millions)

Fiscal Period

2011

2010

2011

2010
1st Quarter 0.2 (0.6) 346 340
May 0.0 (2.9) 117 116
June 1.8 (1.2) 134 129
July 0.8 (0.6) 102 100
2nd Quarter 0.9 (1.6) 353 345
Year-To-Date (6 Mos) 0.5 (1.1) 699 685

 

Andy Hall, President and Chief Executive Officer, commented, Our new and rebranded stores continued to perform well during the second quarter, and helped drive our 2.3% sales increase. We were also pleased with the continuing growth of our eCommerce business throughout the quarter. We expect to achieve the low end of our earnings guidance range for the second quarter, and we feel good about our inventory investment and content as we enter the important back-to-school shopping period.