Sports Specialists Limited has successfully become a 100% carbon free corporation through its partnership with Carbonfund.org, the countrys leading carbon reduction and offset organization.
“As an organization whose very existence is dependent on the good fortune of Mother Nature, we felt it imperative to address our impact on the environment,” said Whit Sobey, SSL Hardgoods Merchandise Manager.
In June, 2007, SSL unveiled its Environmental Impact Reduction Strategy to its Board of Directors and member retailers. Those initiatives included:
- Taking immediate conservation steps to reduce corporate office energy consumption
- Offsetting annual carbon emissions through a partnership with Carbonfund.org
- Counterbalancing all corporate energy usage, including air and ground transportation emissions, through the purchase of Renewable Energy Credits
“In just two short months, we have made significant internal conservation changes and offset all regular energy uses including all official SSL travel and employee commuting,” stated Steve Rogers, SSL President and CEO. “Through these efforts, SSL has made a serious and meaningful reduction in our environmental impact. We hope our industry as a whole will be encouraged to assess and reduce their own organizations footprint, doing their part to help the environment we all love and depend on.”
“It's gratifying to see companies involved in outdoor sports and nature taking action to reduce the threat of climate change,” said Steve Offutt, Chief Operating Officer at Carbonfund.org. “After all, their customers are in love with the outdoors, so it's completely consistent to adapt a corporate strategy that embraces environmental protection. I hope leadership like SSL has exhibited by becoming a CarbonFree partner continues to spread-both in their industry and beyond.”
