SRAM appointed Rick Wilks as OE Sales Director, America’s.

Wilks started his career in the cycling industry in 1992 with Diamondback Bicycles. He also held sales and product management roles with FSA, Easton, Nautilus, and VooDoo Cycles. Most recently, Wilks managed a range of West Coast accounts for SRAM.

“Rick has demonstrated a strong ability to build relationships and associated business development for our team over the past seven years. His broader industry and recent SRAM experience have prepared him well to lead our America’s OE Sales team,” John Nedeau, VP of Global Sales, said.

“I’m grateful and excited for this opportunity. SRAM brings a broad range of value in terms of product innovation, reliable delivery, promotion, and after sales support. Our focus will continue to be consultative; responding to customer’s needs, and reinforcing the full value of SRAM,” Wilks said.

Wilks will be based in SRAM’S Colorado Springs, CO, office and will report to John Nedeau.