Sqairz, the golf shoe company, appointed industry veteran, David Lowe, as executive vice president of marketing.
Lowe brings over 35 years of experience in the golf and sporting goods industry and will focus on product innovation, operations and global marketing strategy to reach a broader golfing market.
Lowe said, “I am honored to lead the marketing efforts at Sqairz, one of the most innovative golf brands of all time. This is a tremendously exciting opportunity to get the best golf shoes in the world onto as many feet as possible.”
Lowe’s most recent roles include owner-principal of Engaged Commerce Consulting, director of eCommerce and digital marketing for Worldwide Golf Enterprises and vice president of Proprietary Brands at Golfsmith International where he led a team in charge of twelve house brands in brand management, strategic planning, product development, overseas sourcing, project management, and day-to-day operations of the division. In addition to his retail experience, Lowe also held senior roles with OEM golf brands and products including Ben Hogan, Top-Flite and Spalding.
Robert Winskowicz, founder and CEO, Sqairz, said, “David Lowe is a powerhouse in the golf world. He brings an extremely wide set of talents into this role and there are few people that can bring what David brings to the table in terms of creativity, industry knowledge, expertise, and commitment to success. I look forward to working with David to create a competitive global golf footwear organization.”
Photo courtesy Sqairz
