Spyder plans to open 25 Spyder stores in South Korea by the end of the year as it launches an all-new product line in the country at freestanding stores and shop-in-shops.
“We are excited to be working with Global Brands to bring Spyder to South Korea, one of the world’s most fashion-forward and trendsetting markets,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “Spyder is highly regarded and we are confident that the brand will flourish in the country.”
Designed for the style-seeking South Korean consumer, both the men’s and women’s collections draw from the core DNA of the brand, fusing elements of performance and fashion.
“We see tremendous equity in the Spyder brand and its ability to translate across key markets in Asia,” said Bruce Rockowitz, CEO and Vice Chairman, Global Brands Group Holding Limited. “We look forward to replicating the success we have achieved in other markets to South Korea, through the roll out of a number of exciting brand and category extensions.”
Spyder is featured in shop-in-shops at fashion hot spots including Galleria Department Store, Hyundai Department Store, Lotte Department Store and AK Department Store. The brand also launches with freestanding stores in Seoul, Daegu, Gumi, Incheon and Sokcho.
The brand will be promoted in a 360 degree campaign that includes national Print, Out of Home, Digital, Social, and TV promotion beginning this month.
Spyder, which has been the official sponsor of the US Ski team since
1989, prides itself on its advanced technical composition and style.
Originally founded by David Jacobs, coach of the Canadian Ski Team and
Bob Beattie, coach of the United States Ski team, Spyder offers
technical ski, fitness, and lifestyle apparel and accessories for men,
women, and children. The brand is available in department stores,
sporting goods stores, and specialty retailers throughout North America,
Europe, the Middle East, South Korea and worldwide at Spyder.com.
Spyder enters South Korea through an exclusive long-term global agreement between Authentic Brands Group, LLC and Global Brands Group Holding Limited. Spyder is one of six brands Global Brands either owns outright or controls through long term licensing agreements that give it significant control over development and marketing. The company also makes fashion apparel and footwear under license from dozens of other brands, including New Balance, Quiksilver, Reebok and Under Armour.
Authentic Brands Group is a brand development, licensing, and entertainment company based in New York City. In conjunction with Leonard Green & Partners, ABG’s mandate to acquire, manage, and build long- term value in consumer, celebrity, and media brands. ABG’s global portfolio of brands includes Muhammad Ali, Airwalk, Tretorn, Above The Rim, Hind, Bobby Jones, Tapout, and Sportcraft.