Spyder launches a new website that brings product and athletes to the forefront to highlight how the personality and style of each team member reflects the collection they represent and guides consumers to the right product for themselves.
For instance, Chris Davenport is a catalyst behind the new White Spyder collection that complements his big mountain skills, mountaineering style, and the gear's function for backcountry pursuits. By using athletes as guideposts and enhanced product filtering options, consumers are led to the product that best suits their needs and desires.
The homepage also features an up-to-the minute newsfeed of press coverage, Facebook posts and team updates to provide consumers an avenue to the latest happenings within the Spyder community. In addition, users can access links to Spyder's brand partners through the site, including the U.S. Ski Team, Audi, Alpine Canada, Smith Optics and 3M Thinsulate Insulation.