Spyder Active Sports, Inc. has promoted J.J. Collier to senior vice president of product and design. In his new role, Collier will establish and execute the vision for the leading concept, design, and finishing for the skiwear and premium lifestyle apparel brand.


Moving forward, Collier will continue to draw on his unique background and also build upon the inspired design evolution he has led during his first three years at Spyder. A former professional snowsport athlete, Collier is intimately aware of athletes needs for performance and stand-apart style, and takes an innovative approach to the design process. His many years of brand experience include posts as senior designer for Salomon and as design director at Polo Ralph Lauren RLX.


The last three seasons have been pivotal in Spyders product and brand progress.  Im having an epic time implementing new design and product strategies and look forward to increasing the brands global reach. Spyders core tenets and my own personal passions run parallel, creating an engaging dynamic, Collier said.


Collier reports directly to Tom McGann, CEO, who recruited him to Spyder in 2010.


J.J. has elevated Spyder’s product to an entirely new level of modern progressive design,” said McGann. “His design vision is shaping the future for Spyder as we engage new consumers in our rapidly growing aspirational lifestyle apparel lines. Whether it’s the Men’s Leader Jacket, a Core Sweater, or the Audi R8 LMS graphic package-whatever he touches results in extraordinary appeal and taste.  J.J. has built a world class team in our product and design department to support and execute upon his vision, and that team has driven three consecutive years of growth for Spyder in demanding market conditions in North America and Europe.

The appointment was effective Jan. 1, 2013. Collier is based at Spyders Boulder, CO headquarters.