Spyder Active Sports Inc. has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Spyder will partner with Backbone to oversee media communications, social media and promotion of current and future products.
Laura Wisner, Spyder Senior Marketing Manager, comments, “Backbone is an ideal fit for Spyder as they have intuitive understanding of the snow sports market coupled with a strong mainstream reach. We look forward to utilizing their experience and talents during this Olympic season and beyond.”
Spyder has a number of Winter 2009 and Olympic PR initiatives in which Backbone Media will publicize, including the reformulation of Spyder’s Olympic-bound race suit system, the Jamaica Ski Team sponsorship, and product technology news.
“Spyder is an all-time, iconic brand that offers terrific product, value and style,” comments Backbone’s Penn Newhard. “We are excited to integrate with their dynamic team and work toward common goals in the upcoming year.”