Sons of Liberty Gun Works Appoints VP, Sales & Marketing
Sean Murphy is an industry veteran with extensive experience in the firearms industry, having held roles in sales, marketing, training, and product management at KGM Suppressors and Nightforce Optics.
Revelyst Closes Bushnell Factory Outlet in Kansas
The parent of Bushnell, closed the brand’s factory outlet in Lenexa, KS, after 25 years in operation. Last year, Revelyst also closed Bushnell’s HQ in Overland Park, KS, and consolidated many of its outdoor performance brands into one office in Bozeman, MT.
Sturm, Ruger Adds Leupold & Stevens CEO Bruce Pettet to Board
Bruce Pettet, president and CEO of Leupold & Stevens Inc., the manufacturer of telescopic sights, red dot sights, binoculars, rangefinders, spotting scopes, and eyewear located in Beaverton, OR, will serve as an independent director.
Orvis Cites Tariffs in Latest Layoff Talk
The company plans to lay off 4 percent of its workforce, or at least 50 employees, by the end of the year due to the impact of tariffs. Orvis President Simon Perkins said the “Tariffs disrupted our business model in ways we haven’t faced before and have exposed a clear path to solidifying our long-term future.”
Seaguar Makes New Appointments on Sales and Marketing Teams
Seaguar has appointed Christopher Rosella to assistant sales manager and John Whelan to assistant marketing manager. Both “bring new perspectives and add an exciting level of enthusiasm to the Seaguar business.”
Solo Brands Sells TerraFlame Back to Original Sellers
As part of the sale back, Solo Brands will continue manufacturing products currently branded under the TerraFlame trademark and sell them to the individuals reacquiring the brand to support its continued distribution.
Smith & Wesson Sales Drop 12 Percent In Fiscal Q4
Smith & Wesson Brands, Inc. earnings on an adjusted basis fell 59.3 percent in the fiscal fourth quarter ended April 30 as sales declined 11.6 percent. Mark Smith, president and chief executive officer, said the “fourth quarter proved more difficult than we anticipated largely due to macro-economic and industry trends.”
Ski-Doo Parent Opens Paris Flagship Store for Can-Am Brand
BRP Inc., parent of the Ski-Doo and Lynx power sports brands, is opening of its first European flagship store in Paris on Boulevard du Montparnasse in partnership with new dealer, Canadian Motors. The store will showcase the company’s Can-Am brand.
Brownells Mourns the Passing of Frank Brownell, III
Long-time family patriarch Frank Brownell, who held the positions of president, CEO, and chairman of the Board at Brownells. Brownell passed away in Grinnell, IA, on June 18, 2025, after a lengthy illness. He was six days shy of his 86th birthday.
EXEC: Yakima to Transition DACH Region Distribution to Grofa Action Sports GmbH
Grofa Action Sports GmbH will serve as exclusive distributor in the Germany, Austria and Switzerland region, effective August 1, 2025. Phobos will transition to a distributor at that time for Czechia and Slovakia and as a Master Distributor for select developing markets in Europe.
Colt CZ Group Closes on VSS Acquisition; Capshaw to Lead Colt’s Manufacturing Company
Steve Capshaw, the long-term co-owner and CEO of the acquired company, has joined Colt CZ Group as CEO of Colt’s Manufacturing Company. Valley Steel Stamp will be consolidated into Colt CZ Group’s financials as of June 16.
Gunbroker.com Parent Posts Steep Annual Loss on Litigation Charges
Outdoor Holding Company, the parent of GunBroker.com and formerly Ammo, Inc., posted a loss from continuing operations of $65.2 million in its fiscal year ended March 31 against a loss of $5.4 million a year ago, according to the company’s 10K filing.
Marcus Lemonis Comes Out Strong in Favor of BBB RV Provision
Camping World Holdings, Inc. announced that it is taking a firm position in support of the RV loan interest deduction provision in the proposed legislation known as the Big Beautiful Bill.
Lazydays Holdings Completes Liquidity Build Events; Pays Down Debt
Under the terms of the transactions, Lazydays will retain approximately $14 million of proceeds resulting from the divestiture of certain non-core dealerships and associated real estate and repay roughly $15 million in non-floor-plan indebtedness.
Under Armour Prices Senior Notes
The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.
