SGB Sportsmans

Gerber Gear Hires Marketing Chief

Gerber Gear, based in Portland, OR, hired Ash Williams as the outdoor brand’s new head of marketing, effective December 4. Williams was, most recently, the VP of marketing at Grundéns.

Study: Retailers See Online Sales Boosted by Store Openings

ICSC quantified the impact of opening or closing physical stores on online sales and retailers’ overall performance. Its latest study, the third installment in ICSC’s research on the halo effect of brick-and-mortar retail on online sales, is said to again prove the power of physical retail by demonstrating that a new store boosts online sales, while a closed store impedes them.

Report: Large Deals Driving Recent Outdoor Recreation M&A Activity

Consumer behavior has continued to perplex market participants as each pullback in spending has seemingly been followed by a resurgence of demand in the Outdoor Recreation market. That observation is one of the key points from the most recent Outdoor Recreation Market Update from Capstone Partners.