
Camping World Closes on Another Lazydays Location Acquisition
The nation’s largest retailer of RVs, RV accessories and RV-related services, closed on the asset purchase of Lazydays in Sturtevant, WI. The company expects to close on additional locations in the coming weeks.

EXEC: Rapala VMC Getting Big Hits with CrushCity Lures as Soft Baits Dominate
North American sales grew in almost all categories except hard baits, impacted by the trend shift in fishing techniques favoring soft plastics over hard baits. CrushCity was the driving force in the company’s soft bait business.

Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.

Maxim Defense Enters Distribution Agreement with MGE Wholesale
Maxim Defense is a development company that primarily engages in firearm, suppressor and accessory manufacturing. Located in Northern Indiana, MGE Wholesale has distributed firearms, ammunition and shooting sport accessories nationwide to dealers for over 20 years.

Target Signals Concerns over Tariffs and Consumer in Cautious 2025 Outlook
Target said fourth quarter results were led by strong performance in Sporting Goods, Apparel, Entertainment, Beauty and Toys.

Delta Waterfowl Names New CEO
Jason Tharpe has been named CEO. Tharpe has been with Delta Waterfowl for 22 years, most recently serving as chief development officer.

Eylar Partners with Outtech to Drive Sales and Marketing
Through the partnership, the designer and manufacturer of protective cases for firearms, optics and outdoor gear, will expand its reach to a broader audience through sales and marketing solutions provided by Outtech.

Streamlight Names New President
Michael Dineen will maintain his previous responsibilities in his new role and lead Product Management, Accounting and Finance, and IT operations. Dineen joined Streamlight following a 17-year career with MSA Safety, which accounts for a significant portion of Streamlight’s business.

Ammo, Inc. Receives Notification of Deficiency from Nasdaq
The company has given no assurance that it will be able to regain compliance with the Listing Rule or maintain compliance with the other continued listing requirements outlined in the Nasdaq Listing Rules.

The Headrest Safe Company Hires Business Development Advisor
The manufacturer of vehicle-safe storage systems, has hired Marc Glasser as a business development advisor for the recreational vehicle (RV) market. Glasser has held a prominent position as a federal leader in various disciplines, including law enforcement, VIP protection and safeguarding three U.S. Secretaries of State.

Primary Arms Promotes Appoints Scott Tirman to VP of Optics
Since joining Primary Arms in 2022, Tirman’s focus on supply chain efficiency, manufacturing excellence, and product innovation will ensure that Primary Arms Optics continues to meet the needs of professionals, enthusiasts and competitive shooters worldwide.

Primary Arms Promotes Kody Staples to VP of Marketing
With over a decade of leadership experience in eCommerce and digital marketing, his expertise has strengthened Primary Arm’s direct-to-consumer presence and optimized engagement across all marketing platforms.

EXEC: Velocity Outdoor Posts Full-Year Sales Decline After Crosman Divestiture
The decrease in net sales was driven by the divestiture of the Crosman air gun business, which the company sold on April 30, 2024. The remaining product categories reportedly decreased due to softness in the Hunting and Fishing market and retailers reducing their inventory-on-hand levels.

EXEC: Primaloft Posts Double-Digit Growth as Market Recovers from Inventory Woes
The textile partner for the outdoor market saw some upside in 2024 as inventory levels in the retail landscape began normalizing, increasing orders with retailers and with the company’s brand partners.

EXEC: 5.11 Tactical Posts Flat Sales in 2024 on Weak DTC Business; Takes PFAs Write-Down
Parent company CODI took a write-down of inventory of approximately $12 million at 5.11 related to PFAs regulations. CODI said the 5.11 sales decrease was driven by a $10.4 million decrease in direct-to-consumer sales due to less promotional sales and lower off-price selling, as well as a $0.5 million decrease in domestic wholesale sales due to inventory availability.