Report: Industry Needs New Approach to Lure Young Insiders Outdoors
Outdoor brands and retailers that want to lure more kids outdoors could start by emphasizing the more social aspects of outdoor recreation rather than highlighting the accomplishments of extreme and ultra-fit athletes, according to a report released last
Montana Appeals Court Ruling on Wolves
Montana Fish, Wildlife & Parks has reportedly filed an appeal with the U.S. Court of Appeals for the Ninth Circuit to overturn the District Court ruling by Judge Donald Molloy that returned the region's recovered wolves to the federal endangered spec
BoatUS Urges Boaters to Speak Up on Ethanol: EPA Decision Coming Very Soon
The US Environmental Protection Agency (EPA) is expected to announce its decision on whether to approve the addition of up to 50% more ethanol in the nation's gasoline supply, from the current 10% (E10) concentration to a potential 15% (E15), accordi
USA’s Ryder Cup Wardrobe Malfunction
The U.S. team at the Ryder Cup on Friday morning in Wales were forced to replace their official waterproof clothing after they couldn't handle the rainy conditions. A U.S. team source told Yahoo! Sports that the standard rain gear, provided by Montan
Cannondale Ups Sponsorship, Visibility with Team Liquigas
The Cycling Sports Group Division of Dorel Industries is significantly boosting its partnership with Liquigas Sports S.p.A. Effective Jan. 1, 2011 Cannondale will be the Co-Sponsor of the Liquigas Pro Cycling Team…
Puma Opens Second Social Club in Los Angeles
This October, Puma will launch of The PUMA Social Club LA. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA is a pop-up retail and nightlife venue that will feature many “vintage social sports,” including games like d
Vision Street Wear Inks Licensing Deal for Argentina
Collective Licensing International reached a new three-year agreement with Town Connection of Buenos Aires to license apparel and skateboarding hardgoods for the Vision Street Wear brand in Argentina…
Derek Fisher Switches from Nike to Adidas
Derek Fisher, the Los Angeles Lakers point guard and long-time Nike endorser, has signed a shoe endorsement contract with Adidas…
Salomon Partners in Free Lift Ticket Promotion
Mountain Reservations and Salomon Sports announced the launch of their Free Ski Lift Ticket promotion at more than 1,700 ski and outdoor sporting goods stores and www.MountainReservations.com/Free…
Prince Sports Appoints Gordon Boggis as CEO
Prince Sports recently appointed Gordon Boggis as chief executive officer. This announcement follows a planned leadership succession strategy. George Napier will be retiring as chairman and CEO but will stay connected to Prince via a role as vice chairman
Congressional Sportsmen’s Caucus Fights Proposed Ban of Lead Fishing Tackle
Seventy-eight members of the Congressional Sportsmen's Caucus (CSC) signed a letter delivered last Thursday to Lisa Jackson, Administrator of the U.S. Environmental Protection Agency (EPA), urging the agency to dismiss the petition to ban the use of
Steven Colbert Lends Wit to America’s Great Outdoors Initiative
Comedy Central comedian Steven Colbert has thrown his weight and wit behind the Obama Administration’s America’s Great Outdoors Initiative with an endorsement on the website, www.greatoutdoorsamerica.org…
Icebreaker to Open its First NYC Location in December
Icebreaker recently signed a seven-year lease for its first New York City location. The 2,500-square-foot SoHo store will be Icebreaker's flagship, and located at 102 Wooster Street, between Spring and Prince Streets, across the street from Patagonia
Senate Establishes Outdoor Recreation Caucus
The Senate Outdoor Recreation Caucus created by U.S. Senators Mark Udall (D-CO) and James Risch (R-ID) met for the first time last week to get a briefing from Obama Administration officials on the President's America's Great Outdoors Initiative.
Interbike Sees Slight Rise in Attendance
Attendance for the Interbike International Bicycle Expo rose 3% in 2010, as more than 24,000 attended the event…
