SGB Sportsmans

EXEC: MNC Capital Partners Ups Ante in Vista Outdoor Takeover Bid

MNC submitted an increased all-cash proposal to acquire Vista Outdoor, Inc. for $37.50 per share, or approximately $3.0 billion, as it tries to head off the sale of Vista’s ammo business to a foreign entity. Meanwhile, Vista has scheduled a shareholder vote for the sale of the ammo business to Czechoslovak Group.

Buds Gun Shop Appoints Chief Marketing Officer

Steve Reed has most recently served as VP of marketing for firearms manufacturer Daniel Defense where he led all marketing and branding efforts. Prior to DD, he served in the same capacity for shooting sports distributor AcuSport.

EXEC: U.S. Shoppers Are Under the Influence of Influencers

Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.