SGB Sportsmans

Buds Gun Shop Appoints Chief Marketing Officer

Steve Reed has most recently served as VP of marketing for firearms manufacturer Daniel Defense where he led all marketing and branding efforts. Prior to DD, he served in the same capacity for shooting sports distributor AcuSport.

EXEC: U.S. Shoppers Are Under the Influence of Influencers

Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.

Meprolight Adds Digital Marketing Manager

A division of SK Group and the manufacturer of red dot optics and self-powered tritium-enhanced sights for rifles, pistols and shotguns, hired Jordan Stein as digital marketing manager.