
Suunto Shifts Dive Channel to Direct Distribution Model
The decision to go direct “better aligns with the Suunto Dive business and with the operating model of Suunto’s other business units.”

SGB 2024 Year in Review: Active Lifestyle Stocks Under Pressure Again in 2024
For the third consecutive year, stocks in the active lifestyle market were impacted by inflation woes, tepid consumer spending and the larger public companies, including Nike, Lululemon, Columbia Sportswear and Topgolf Callaway Brands, all lost sales momentum.

SGB 2024 Year in Review: Most Read Articles for the Year
Top reads included a piece at No.1 most read addressing Chiefs’ QB Patrick Mahomes’ cracked helmet during the playoffs in January, downsizing at Orvis, Yeti’s thought process on Mystery Ranch deal, HeyDude and Jelly Roll’s global partnership launch, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.

SGB 2024 Year in Review: A Shifting Market Impacts the Largest Active Lifestyle Brands
The top news trends for the year were primarily centered around turnaround efforts at some of the biggest public companies in the active lifestyle market.

SGB Year in Review: Remembering the Industry Leaders Lost In 2024
SGB Media remembers industry business leaders who passed away this year in the active outdoor space and acknowledges their contributions to the broader community.

SGB 2024 Year in Review: Executive Shuffle—Part Two
In part two, SGB Media highlights the notable executive leadership changes in the active lifestyle industry in the second half of 2024, from July 2024 to December 2024.

U.S. Consumer Confidence Shrinks in December Survey; Tariffs Top of Mind
Based on consumers’ short-term outlook for income, business and labor market conditions, the Board’s Expectations Index tumbled 12.6 points to 81.1 for the month, just above the threshold of 80 that usually signals a recession ahead.

First Holiday Sales Wrap Up Sees 3.8 Percent Growth for 2024
Preliminary insights reveal that U.S. retail holiday sales, excluding automotive, increased 3.8 percent year-over-year from November 1 through December 24, exceeding the firm’s September forecast of 3.7 percent growth for the holiday sales period.

SGB 2024 Year in Review: Executive Shuffle—Part One
Rawlings, Brooks, Deckers Brands, Riddell, and SFIA were among companies and associations in the active outdoor lifestyle space that smoothly completed CEO transitions in 2024; however, the turnover for others was abrupt, headlined by two new leaders returning to Nike and at Under Armour.

SGB 2024 Year In Review: Active Lifestyle M&A—Part Two
SGB Media presents a roundup of M&A action in the industry for the second half 2024, including new deals struck or closed in the final days of 2024.

SGB 2024 Year In Review: Active Lifestyle M&A – Part One
While the active lifestyle industry again saw a number of smaller to medium-size acquisitions during 2024, major deals for the second year in a row were few and far between due to a combination of higher interest rates, an uncertain economy, and fewer consolidators. A roundup of M&A action in the industry for the first half of 2024.

Scholastic Sports Sales Owner Jeff Miller Passes Away
Miller owned Scholastic Sports Sales, which celebrated its 50th anniversary in April 2024 and is in its third generation of family ownership. He was a member of the NSGA Board for two terms from 2015 to 2021. He unexpectedly passed away on December 19 at age 69.

U.S. Congress Re-Authorizes the Economic Development Administration
The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.

U.S. Senate Passes EXPLORE Act Modernizing Outdoor Recreation Policy
A first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters. The EXPLORE Act passed the U.S. House earlier this year. It will now go to the President’s desk for signature.

Powder Valley Outdoors Taps Willie Vernon as New VP Marketing
With a career spanning the firearms and outdoor industries, Vernon’s experience includes having worked for SilencerCo, Vista Outdoor, Bote, and Christensen Arms.