SGB Sportsmans

X-Vision Optics Partners with Two New Rep Groups

X-Vision Optics reported that this collaboration “marks a milestone for the company as it seeks to broaden its market presence and enhance accessibility in all 50 States to its diverse range of night vision and thermal optics solutions.”

AnyCreek Secures $1.8 Million in Funding

AnyCreek, the Memphis, TN-based guided fishing and hunting experiences company, announced the completion of a $1.8 million seed funding round, brining total funding since its launch in 2022 to $3.3 million.

Orion Wholesale Promotes Nicholson to VP of Sales

Matt Nicholson is now responsible for sales team leadership, expanding new sales territories, developing new distribution channels and contributing to the company’s marketing and business strategies, reporting to CEO Brent Taylor.

Heckler & Koch Hires Sales Manager

Heckler & Koch welcomed back John Harrison as sales manager. Most recently, Harrison was the director of sales and marketing at PTR Industries, LLC, from 2017 to 2023. ·

Consumer Sentiment Falls to 7-Month Low

University of Michigan Survey Director Joanne Hsu stated, “While consumer sentiment declined this month, the 3.5 Index point dip is relatively minor in the grand scheme. That decline is within the margin of error for the survey.”

Momentec Brands Names Chairman, CFO and SVP of Product Development

Formed out of the merger of Augusta Sportswear Brands and Founder Sport Group, Momentec Brands appointed David Baxter as chairman, Mike Moore as chief financial officer, and Joel Bennink as SVP of product development. Most recently, Baxter was the president of Under Armour for the Americas Region. Bennink spent 13 years at Under Armour, where he led the growth and development across Team, Golf and Curry-branded apparel.

Sig Sauer Names New Chief Marketing Officer

Sig Sauer promoted Robby Johnson to chief marketing officer. Former chief marketing officer and EVP of commercial sales, Tom Taylor, becomes EVP, global brand development. Robby Johnson, the SVP of commercial sales, will now report to CEO Ron Cohen.