
Primary Arms Promotes Appoints Scott Tirman to VP of Optics
Since joining Primary Arms in 2022, Tirman’s focus on supply chain efficiency, manufacturing excellence, and product innovation will ensure that Primary Arms Optics continues to meet the needs of professionals, enthusiasts and competitive shooters worldwide.

Primary Arms Promotes Kody Staples to VP of Marketing
With over a decade of leadership experience in eCommerce and digital marketing, his expertise has strengthened Primary Arm’s direct-to-consumer presence and optimized engagement across all marketing platforms.

EXEC: Velocity Outdoor Posts Full-Year Sales Decline After Crosman Divestiture
The decrease in net sales was driven by the divestiture of the Crosman air gun business, which the company sold on April 30, 2024. The remaining product categories reportedly decreased due to softness in the Hunting and Fishing market and retailers reducing their inventory-on-hand levels.

EXEC: Primaloft Posts Double-Digit Growth as Market Recovers from Inventory Woes
The textile partner for the outdoor market saw some upside in 2024 as inventory levels in the retail landscape began normalizing, increasing orders with retailers and with the company’s brand partners.

EXEC: 5.11 Tactical Posts Flat Sales in 2024 on Weak DTC Business; Takes PFAs Write-Down
Parent company CODI took a write-down of inventory of approximately $12 million at 5.11 related to PFAs regulations. CODI said the 5.11 sales decrease was driven by a $10.4 million decrease in direct-to-consumer sales due to less promotional sales and lower off-price selling, as well as a $0.5 million decrease in domestic wholesale sales due to inventory availability.

Camping World Closes Deals on Two Additional Lazydays Locations
The company has closed on the asset and real estate purchase of Lazydays locations in Murfreesboro, TN and Vancouver, WA.

Solo Brands, Inc. Receives NYSE Non-Compliance Letter
Under the NYSE rules, the company’s Class A common stock will continue to be listed and traded on the NYSE during a six-month cure period, subject to the company’s compliance with other continued listing requirements.

Escalade, Inc. Sees Q4 Strength in Archery, Table Tennis and Fitness as Net Dips
The company completed the wind-down of its Orlando operations and terminated the facility lease in the fourth quarter. The company said these initiatives enabled us to reduce our owned and leased square footage by nearly 20 percent in 2024.

EXEC: Big 5 CEO Looks for End of Weak Winter in Hopes of Spring Baseball Rebirth
The West Coast and Mountain state retailer continues to focus on managing the expenses within its control, considering the ongoing economic challenges, while it waits for the annual floor shift to spring sports and a hopeful lift from youth baseball season.

Camping World CEO Sees Green Shoots at End of RV Tunnel
Camping World reported combined new and used same-store unit sales grew for the second quarter in a row, with increased revenue, increased gross profit and improved adjusted EBITDA

Rocky Brands, Inc. Posts Flattish Q4 Growth After Shift in Distribution Model
Consolidated fourth quarter net sales increase 1.7 percent to $128.1 million, but grew 8.8 percent excluding certain non-recurring sales in Q4 2023 following the change to a distributor model in Canada and temporarily elevated commercial military footwear sales to a single customer.
Big 5 to Continue Closing Stores as Weak Q4 Sales Trends Drift into Q1
Same-store sales decreased 6.1 percent for the fourth quarter of fiscal 2024. For the fiscal 2025 first quarter, the company expects same-store sales to be down in the mid- to high-single-digit range compared to the fiscal 2024 first quarter.

RVIA: Manufacturers Survey Finds Strong Double-Digit Towable Shipments in January
The RV Industry Association reported in its January 2025 Survey of Manufacturers that total RV shipments ended the month with 27,629 units, an increase of 21.9 percent compared to the 22,674 units shipped in January 2024.

New Helly Hansen Parent Kontoor Brands Gets Nice DTC Lift to Post Solid Q4
The denim brand spin-off from VF Corporation, primarily comprised of the Wrangler and Lee brands, posted revenue of $699 million in the 2024 fourth quarter, a 4 percent increase in reported terms or a 5 percent on constant currency.

MidwayUSA Foundation Names New Board President
Jon Zinnel will serve as president and replace longstanding president and former Executive Director Dick Leeper. Nancy Bacon will serve as Vice President. Zinnel has served on the Foundation’s Board since 2021, Bacon since 2022.