Sportsman’s apparel has announced a collaboration arrangement with the American Sportsfishing Association (ASA) and its public advocacy program KeepAmericaFishing. The new platform is designed to raise awareness and funds to assist in the efforts of protecting Americans right to fish.
The new joint program will have Sportsman LLC distributing several thousand co-branded countertop P.O.P. displays fully loaded with Sportsman decals to their retail networks.
Each time a decal is sold, the proceeds from the sale of the decals will go directly back to KeepAmericaFishing.
“Custodianship and collaboration are the cornerstones to securing the longevity of our sports for all sportsmen and women” said Sportsmans Apparel Executive Vice President of Branded Product Wade Stevens. “Partnering in areas of common interest and responsibility will increase each organizations ability to achieve their mission, and will elevate the positive impact of KeepAmericaFishing’s efforts. It will also enable us to take the Sportsman brand to the next level by securing increased awareness of both our brand as well as the KeepAmericaFishing mission.
“KeepAmericaFishing continues to build our network of over 1.3 million active and engaged fishermen and women across the country,” said Liz Ogilvie KeepAmericaFishing director. “A partnership with Sportsman LLC is a valuable way for us to teach an audience who may not be aware of us yet and bring them into our community.
“This will be the first of many programs that Sportsman LLC will launch over the next few months and years to come. It is their mission to help preserve the outdoors in totality and a way of life so many American’s have loved.”Outdoor sports related non-profit and NGO organizations around the United States critically rely on industry volunteers and manufacturers to support their mission and help the hunting and fishing community,” said Tony Taylor, CEO of Louisiana Sportsman, parent company of Sportsman’s Apparel.
