Sportsman Channel and and InterMedia Outdoors, the largest outdoor media group in America, have created a multimedia partnership with the Union Sportsmen's Alliance (USA), a North America's hunting and fishing organization exclusively for union members and their families.
The three outdoor industry powers said they are “joining forces to advance conservation and access issues that are vital to sportsmen and women.” The partnership will include numerous multi-platform content and marketing components including on-air, digital, on-demand, print, social media, and event-marketing.
“We are honored to begin working with USA in a partnership that goes above and beyond anything in the outdoor media category,” said Gavin Harvey, CEO of Sportsman Channel. “Starting this Labor Day Weekend, union sportsmen will have a louder voice in the fight to continue the traditions of hunting, shooting and fishing in America.”
“Millions of union members hunt, fish and shoot, and they make up a large portion of the audience InterMedia Outdoors targets through its extensive network of television, magazines, radio and websites,” said Trumka. “We are excited about this partnership between InterMedia Outdoors, Sportsman Channel and the USA as it will enable us to make a stronger connection with our members and better demonstrate labor's commitment to conservation and our outdoor heritage.”
As part of the partnership, Sportsman Channel will become the exclusive home to USA's Brotherhood Outdoors beginning the third quarter of 2011. The show celebrates union sportsmen from around the country who work hard building America and are passionate about hunting, shooting, fishing and preserving our outdoor heritage for this generation and beyond. Hosted by Tom Ackerman, Brotherhood Outdoors offers members the chance to either join Tom for an outfitted hunting or fishing trip or invite him to participate in their local outdoor pursuit.
In order to advance the mission, the companies have created an integrated marketing campaign involving advertising in a selection of InterMedia's portfolio of magazines and websites, including industry-leaders Guns & Ammo and Petersen's Bowhunting, as well as additional PSAs and tune-ins on the network to give further exposure to USA's cause as well as Brotherhood Outdoors.
“InterMedia Outdoors is extremely excited about this multimedia partnership with Union Sportsmen's Alliance,” said Jeff Paro, InterMedia Outdoors CEO. “It is beyond just extending exposure to USA in our magazines and on our digital platforms; it's working together to push and advance conservation awareness and efforts to ensure our outdoor access, habitat and heritage. We have a long history of driving ground support for critical conservation initiatives by interacting with our readers and viewers daily. In the aggregate, no other media company can reach and activate as many sportsmen nationwide as we can, and our partnership with the USA will only enhance this position.”
“The leadership at InterMedia Outdoors has been supportive of the Union Sportsmen's Alliance since we first launched in 2007,” said Fred Myers, USA Executive Director. “We look forward to expanding our relationship and working with Jeff Paro and Gavin Harvey to build a strategic partnership that will benefit all sportsmen and women in North American including the millions of union hunters and anglers.”
