Health and wellness company Sports Research hired Robbie LaBelle as vice president of marketing. He is the first to assume the role in the company’s 43-year history.
LaBelle brings more than two decades of global brand marketing experience from sports and technology brands. As a key member of the senior leadership team, he will oversee the company’s brand and product marketing, creative, e-commerce, and communications strategies.
“Robbie is a seasoned brand marketer with deep expertise in spearheading disruptive innovation and leading high-performing teams to deliver transformational growth for the world’s leading sports and technology brands,” said CEO and Chairman Jeff Pedersen. “As we move into a new era of growth, we are re-introducing sports research to an increasingly discerning, passionate and engaged community. Robbie will play a central role in bringing inspiration and innovation to the lives of our consumers around the world.”
LaBelle previously was chief growth officer at Boosta, a Long Beach, CA-based training app. Before that, he was head of global brand marketing at Apple’s Beats by Dr. Dre brand, overseeing global brand marketing across the brand’s product portfolio for seven years. LaBelle also spent twelve years at Nike in various regional, national, and global brand marketing positions, including marketing director for Nike’s North American soccer and global football categories.
Photo courtesy Robbie LaBelle
