Sports Marketing Surveys USA, the sports industry market research company, has partnered with AA Data Company to share research.
AA Data is a provider of retail audit sales information to the surf and skateboard industry through its ActionWatch service, which is based on sales data each month provided by the independent retailers on its panel. In addition to custom research,
SMS conducts syndicated retail trend reports and retail audits, and is the producer of the largest sports and fitness industry’s annual participation report on behalf of its Physical Activity Council partners.
Both AA Data and SMS USA will operate independently, but collaborate where appropriate to maximize efficiencies and improve services to their respective clients. Cary Allington, one of the original founders of AA Data, will continue running the ActionWatch program in Grass Valley, CA. Keith Storey will continue to be in charge of the SMS USA office in Jupiter, FL.