Sports Illustrated opened its first-ever retail store when Detroit Metropolitan Airport unveiled its new North Terminal on Sept. 17. The SI store features an array of branded consumer products including apparel, books and magazines as well as branded merchandise of the areas professional (Red Wings, Tigers, Pistons, Lions) and college (Michigan State University and the University of Michigan) teams.
The store bears the brands logo above the entrance and poster-sized Detroit-themed SI covers. It will also provide electronic kiosks where shoppers can check sports scores and access the companys online vault of past SI publications.
