Sendhit Partners with BTI on U.S. Distribution
Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.
Authentic Appoints General Manager of Africa
Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.
Saucony Names Chief Marketing Officer
Joy Allen-Altimare joins the company as global CMO, effective immediately. Most recently, she was the chief revenue officer of North America for Havas Media Network.
EXEC: Delta Apparel Suspends and Explores Shuttering Honduras Operations
The parent of the Soffe, Delta and Salt Life brands reported in a regulatory filing that it plans to formally suspend its manufacturing operations in Honduras due to ongoing liquidity challenges, impacting approximately 2,413 employees.
Rally House Opens Second Colorado Location
Rally House has opened its second storefront in Colorado with Rally House Alcove on Arapahoe in Boulder.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Connexa Applies for 1:20 Reverse Stock Split
The owner of Slinger Bag and Gameface AI, announced that it will submit an application to Nasdaq to effect a 1-for-20 reverse split of its common stock to remedy a delisting threat.
Selle Royal Group Appoints New U.S. Based Sales Managers
Two dedicated OE (original equipment) sales managers, already part of the Selle Royal Group team, Chris Ballard and Patrick Gore, were appointed as territory managers for the H2 (Highway 2) saddle brand to drive growth in its OEM Business in North America.
Skratch Labs Opens New European Headquarters and Distribution Facility
Skratch Labs, based in Boulder, CO, expanded its distribution network to Europe to serve endurance sports retailers and establish Skratch’s DTC online sales capabilities through its new European domain. Skratch Labs tapped industry veteran Sebastian Eckmann as managing director to lead European operations.
Xponential Fitness Appoints Former Adidas NA President as CEO
Mark King, the former president of Adidas North America, was hired as Xponential Fitness’ new CEO. He will also join the company’s Board of Directors.
Adidas Investigating China Corruption Allegations
Adidas received an anonymous letter indicating potential compliance violations in China and is “intensively investigating this matter with external legal counsel.
Piper Sandler Bolsters Consumer Equity Research Team
Anna Andreeva will join the New York office and is responsible for footwear, softlines and global brand analysis. Andreeva began her career in equity research at J.P. Morgan, where she was part of the number one-ranked Institutional Investor team covering specialty retail.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Consumer Sentiment Falls to 7-Month Low
University of Michigan Survey Director Joanne Hsu stated, “While consumer sentiment declined this month, the 3.5 Index point dip is relatively minor in the grand scheme. That decline is within the margin of error for the survey.”
Auburn’s Aid Station, Trails and Ales To Close
The running store opened in 2018 and moved in June 2021 to 927 Lincoln Way in Auburn, CA, nearly doubling its square footage.
