SGB Sports & Fitness

Collegiate Licensing Pioneer Bill Battle Passes

Battle helped the University of Alabama create a licensing department, which led to his founding of the Collegiate Licensing Company (CLC) and what became a multi-billion dollar industry for collegiate licensing.

Stretch Zone Opens in Trophy Club, Texas

U.S.-based assisted stretching brand, announced the opening of its newest location in Trophy Club, TX, owned and operated by franchisee Danny Leverett, a multi-unit Stretch Zone owner.

The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber 

The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.

Sprung Gym Flooring Opens Ireland Headquarters

The provider of gym flooring solutions said the office, located in Sandyford, Dublin, will serve as the company’s headquarters in Ireland, to support demand for its gym flooring product line across commercial and residential sectors.