SGB Sports & Fitness

Scott USA Appoints Chief Marketing Officer

Matt Heitmann, who has held leadership roles at Signa Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry, brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations, to the role.

Thorne Names Chief Growth Officer

Former Kate Spade CMO Mary Beech has been named chief growth officer. Beech will reportedly oversee Thorne’s marketing team and e-commerce business from her base in New York. She will report into Thorne CEO Colin Watts.

Life Time Files Patent for the “Ultimate” Pickleball

Life Time, operates over 700 pickleball courts nationwide, said that pickleballs on the market often play too slow and the faster balls preferred by pros and higher-end players are inconsistent in bounce and have significant issues with durability.