SGB Sports & Fitness

Under Armour Prices Senior Notes

The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.

Garmin Launches First Computer for Mountain Bikers

Garmin added the Edge MTB to its lineup of cycling products designed for and by mountain bikers to improve technical skills and speed on trail, with 5 Hz GPS recording, colorful trail mapping, mountain bike metrics, training plans, and recovery insights.

Study Highlights Opportunities for Brands Supporting Women’s Sports

A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.

Amazon Extends Prime Day to Four Days

Amazon’s annual Prime Day sales event is scheduled for July 8-11, expanding to four days from two days compared to last year. The first Prime Day event began in 2015 with the goal of increasing Prime membership.